Times: since 2011 always ongoing
Objectives: Since their registration in 2008, the two cities of Mantua and Sabbioneta have been engaged in a shared management process, transcending their individualities to develop joint protection and enhancement efforts. The need to present themselves on the national and international cultural scene with a single identity and joint promotional efforts has necessitated the development of a Communication Plan Developed starting from the historical and artistic excellence peculiar to the two cities and capable of enhancing the common characteristics and complementary elements. Elements that unite Mantua and Sabbioneta such as city symbol of Renaissance urban planning, the first emblem of the development of an existing city and the second of the city of foundation.
Numerous actions have been developed and multiple tools have been adopted: the registration of a website trademark; the design of promotional items and materials; the production of a documentary film and promotional videos; the organization of educational tours; the launch of a journalism award; the strengthening of communication through social networks; and the production of accessible communication tools (tactile maps, AAC cards, etc.). The materials are available at the Office or can be downloaded online.
More and more today communication also passes through social media.
Mantua and Sabbioneta they are present on the channels Facebook, Instagram And YouTube with continuously updated content.
Resources: MIC (Law 77/2006), Lombardy Region, Municipalities of Mantua and Sabbioneta.